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The Impact of Social Media

Social Media speech bubble on white background.

This week saw the world mark Social Media Day and what better way to celebrate than to touch on its importance to your business.

Social media provides a platform for your business to get into direct contact with its customers and its market. With a Facebook page and a Twitter account, your business gets to listen to customers and speak to them in their spaces. It provides a simple, yet effective way for your business to establish a place for itself in a loud marketplace by having a distinct and memorable presence on social media.

The measurable impact of social media is a huge reason for your business to harness it. You want to know how many people are interacting with your brand, how many are talking about it and what they are telling their friends about your business. Social media provides you with the tools to do this, and much more besides.

How do you reward your customers? Social media is an ideal platform to carry out promotions that are two-fold: rewarding customers and creating a buzz that ropes in even more customers, an effect that is hard to replicate on other platforms. Who ever passed up the opportunity to kill two birds with one stone?

A lot could be said about social media’s importance to your business but the biggest thing to be said is this: there are infinite possibilities for your business on social media. Take advantage of it today.

Join us for the ‘Online Success Masterclass’ workshop and learn more about how to take advantage of social media. Sign up today!

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