10Sep, 2018

Some of the things to consider prior to starting your SEO journey

Some of the things to consider prior to starting your SEO journey

  1. Business requirements

SEO won’t help you unless you’re 100% clear on your business model. You need to decide on a few important things before beginning any SEO project and set attainable goals

  1. Keyword Analysis

This is where your SEO process becomes super-crucial: Here’s where you settle on the long-tail keyword that you firmly believe your customers are searching for on the web. If they’re looking for this keyword, you want your site to be at the top of the list in the Search Engine Results Pages!

Use a tool like Google Keyword Planner to find the keyword that suits your business model best. Or research a set of related keywords to target.

  1. Monitor Your Keyword Rankings

Monitoring your keyword rankings is critical since they never stay the same. SEO is in constant flux. There is no guarantee that just because your site ranked highly for a specific keyword last month, it will be the same story this month.

  1. Publish High-Quality Content

High-quality content gets rewarded by Google’s algorithms in terms of ranking factors for SEO. That’s why you should make it your mission to publish only high-quality content on your site, if you have a blog, for example.

  1. Competitor analysis

You’re not the only business in your industry. In fact, you’re probably not the market leader in your industry, which further heightens the need for you to keep tabs on what your competitors are doing, SEO-wise.

By checking your competitors’ rankings, you’re empowered to figure out who your strongest competition is. This means you can make adjustments and improvements to your own keywords to more positively affect your rankings.

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